Representations + The Glasgow Media Group + Plan so Far

Being impartial and ‘fair’ while presenting the news is a very important value for me. I think to be bias in anyway would offend our target audience of young-people who want fair and legit news and by doing so would contradict the Mise en Scene we are trying to create.

While studying the Ideology Theory I came across the ‘Glasgow Media Group’ who are a group of media theorists linked with Glasgow University. While analysing the Ideology Theory they undertook a series of tests they called ‘The Ideology of Truth and Neutrality’. These tests were put in place to see how ‘truth’ was represented in the media- something that will greatly affect my news segment.

While researching BBC News they concluded that during reports of trade union strikes, the BBC tended to represent bosses as rational and civilized individuals, who they often invited into the studio to listen to their side- while they represented the work force to be a ‘mob’ of an emotive crowd.

In the worst cases this misrepresentation can lead to bias opinions and misconduct. In the case of the BBC reports there may have been harm meant, but it was apparent that the workers did not have their views as widely distributed as the bosses’ views.

For my coursework I want my news stories to be as impartial as possible as I try and give my media consumers the truths and facts of a situation. I think it is right to give an audience what they’d expect from a media text, and will try and deliver these values.


With these values in mind I have constructed a short plan of our radio show so far, in which all the stories recorded are impartial yet interesting:


Jingle 20-30 seconds RECORDED
News Headlines 20-30 RECORDED seconds to be read by Liam and me
Main Story in depth RECORDED 1 minute to be read by me
Vox Pop 30 seconds to be carried out on location by Ruhul
Funny News Stories 20-30 seconds to be read by Liam and me
Football News RECORDED 20-30 seconds to be read by Liam and me
Weather 20-30 RECORDED read by me
Local Weather read by Ruhul
Vox Pop 30 seconds RECORDED on location read by Ruhul
Jingle 20-30 seconds RECORDED

Some of the recorded material was still liable to be changed and improved.