Vox Pop

For our radio piece we intend to use a Vox Pop as we try to use many different radio techniques effectively. A Vox Pop is an ‘on location’ report used frequently on news shows. An example would be news presenters discussing a riot in the studio and cutting to a vox pop of a reporter at the riots- it is no surprise that Vox Pop comes from the Latin Vox Populi meaning ‘voice of the people’ as often the reporter will get local opinions while on location.

We are yet to decide what story we will use our Vox Pop on, but have decide we may use a media-effect to give it a disjointed sound as there are frequently audio interferences when broadcasting from far away from the studio.

Creating a Jingle

During a period in the Recording-Room we worked on creating our jingle. For our preliminary our jingle was colloquial and appealed to the youth sociolect we were trying to reach. This had to change for our final piece as our news show was aimed to a more mature target audience. To achieve this we created a powerful 'theme-tune' that mimicked the music of a news show and introduced the name of our program at the end rather than during the music; this technique was inspired by 'The News at 10' when a deep voice announces the name of the show after the famous chime of Big Ben and their music.

Semiotics

Semiotics (semiotic studies or semiology) is the study of sign processes (semiosis), or signification and communication, signs and symbols, into three branches:

Semantics: Relation between signs and the things to which they refer; their denotata

Syntactics: Relation of signs to each other in formal structures

Pragmatics: Relation of signs to their impacts on those who use them

This study of 'signs' is not just visual, but also audio and what noises mean. We can use semiotics while working on our coursework. For example our 'Jingle' is a sigh process through the Syringe Theory. If a media consumer hears it while searching through radio stations they will recognise it a hopefully tune in. Early theorists such as Charles W Morris conducted research into seminology, but it can be traced back as far as geniuses such as Plato who recognised the importance of 'signs' and our world.

After this research I will be constructing my jingle which will be documented in my next post.