Semiotics (semiotic studies or semiology) is the study of sign processes (semiosis), or signification and communication, signs and symbols, into three branches:
Semantics: Relation between signs and the things to which they refer; their denotata
Syntactics: Relation of signs to each other in formal structures
Pragmatics: Relation of signs to their impacts on those who use them
This study of 'signs' is not just visual, but also audio and what noises mean. We can use semiotics while working on our coursework. For example our 'Jingle' is a sigh process through the Syringe Theory. If a media consumer hears it while searching through radio stations they will recognise it a hopefully tune in. Early theorists such as Charles W Morris conducted research into seminology, but it can be traced back as far as geniuses such as Plato who recognised the importance of 'signs' and our world.
After this research I will be constructing my jingle which will be documented in my next post.
No comments:
Post a Comment