Creating a Jingle

During a period in the Recording-Room we worked on creating our jingle. For our preliminary our jingle was colloquial and appealed to the youth sociolect we were trying to reach. This had to change for our final piece as our news show was aimed to a more mature target audience. To achieve this we created a powerful 'theme-tune' that mimicked the music of a news show and introduced the name of our program at the end rather than during the music; this technique was inspired by 'The News at 10' when a deep voice announces the name of the show after the famous chime of Big Ben and their music.